Digital Assets

Some of these may appear scaled down to fit your screen.

Display/ROS Ads

Measured in pixels. For display on websites, apps, and digital mediums.

300x600

Can display on desktop and mobile screens

300x250

Can display on desktop and mobile screens

320x50

Can display on desktop and mobile screens

300x100

728x90

960x30 Floorboard Pencil

May be scaled to fit your screen.

960x110 Floorboard

May be scaled to fit your screen.

970x250

May be scaled to fit your screen.

Social

Measured in pixels. Displays only on social media platforms.

Facebook ad/post, 1200x628

May be scaled to fit your screen.

Twitter post, 1200x675

600 X 335 pixels minimum

Animated Twitter post, 16:9 or 1:1/square

MP4 or MOV file, max size 1GB, max time 2 min 2 sec; Video Codec: H264 High Profile, Max frame rate 30 FPS, Video res: 720x1280 (portrait), 1280x720 (landscape), 720x720 (square), Min video bitrate: 5000kbps; Audio codec: AAC LC

or

Email Images

Measured in pixels. Displays in email clients.

Full-width background image

As large as possible while maintaining small file size, however usually no bigger than 1920x1080 is needed.

All other images

16:9 or 1:1 aspect ratio when possible. Dimensions should be @2x the largest width they will display.

or

Print Assets

Make sure all print files being delivered are in CMYK.
Some of these may appear scaled down to fit your screen.

newspaper ad sizes

Measured in inches. Resolution output should be 200 dpi.

Eighth page, 5"x5"

Fourth page, 5"x10"

Half page, 10"x10"

Full page, 10"x20"

Assets being sent to outside printers

Measured in inches. 300 dpi, unless otherwise noted.

Bill ad, 3.5"x6.2"

Bundle hanger, 8.5"x11"

8.5"x11" (in-house printing) or 8.75"x 11.25"(1/8-inch trim added for full bleed)

Rack card, 17"x11"

17"x11" (in-house printing) or 17.25"x 11.25"(1/8-inch trim added for full bleed)

Post-It style ad note, 3"x3"

(add 1/8-inch trim for full bleed)

In-home direct mailer with return form, 8.5"x13"

(includes 1/8-inch trim for bleeds)

In-home direct mailer (no form), 8.5"x11.25"

(includes 1/8-inch trim for bleeds)

Spadea ads

inside ad: 4.89”x21”; front ad (with room for header) 4.89x17.75” (initial specs for SAC; may vary by market)